viernes, 05. octubre 2018, Disenny Hub Barcelona, SERVICE DESIGN DAYS 2018

Adapting to change

Change is here to stay. A growing number of new competitors are entering the market. Customers are more demanding and their needs and habits change rapidly. Climate change and scarce natural resources are heavily impacting the daily life of individuals, businesses and societies. New technologies require different skills from employees. So, organisations and individuals cannot sit still, wait and see what is next. They all need to adapt constantly to these dynamic micro and macro human beings are used to change, we’re not experts in anticipating and coping with new situations. Employees are used to their way of working and to the processes inside their organisation. Hierarchical layers and barriers in the value chain hamper close contact and personal interaction with customers and do not support a proactive, innovative culture. But to stay relevant organisations, of all sizes and sectors, must play the game.So, how to adapt to change? How to step out of comfort zones? How to listen, empathise and understand new human behaviour? Filter signals to respond to customers’ and users’ unarticulated needs? How to facilitate processes and make your company ready to address the challenges posed by the speed of change? How to move innovation forward?
Challenging program
The Service Design Days offer cross-boundaries events for entrepreneurs, managers and influencers who are involved in product and service innovation and the (digital) transformation of organisations. The event focuses on service design for decision makers and connects strategic designers with business and vice year’s edition of the Service Design Days will take place in Barcelona on Friday and Saturday, October 5 and 6. The 2018 program offers two days of insightful masterclasses and case studies, and new views and knowledge from experienced keynote speakers. You can learn from researchers, innovators, professors, service design managers, customer experience strategists and strategic design thinkers how to become ready for change.You will get inspired by stories from small start-ups and large corporates how to re-invent your business. You can practice creative and strategic thinking with approaches such as lean startup, open innovation and systems thinking. And you will experience how service design can contribute to human-centric problem solving and forward-thinking innovation.
Why attend?

Learn from international thought leaders and other creative minds
Step into the shoes of consumers, your potential customers, get to know their needs and follow their journeys
Discover new, successful ways to truly connect with your audience and build lasting customer experiences 
Peek a glance in the world from entrepreneurial, design-driven brands, and learn from their successes and failures
Interact with decision makers just like you, from inside and outside your industry
Follow masterclasses that normally cost at least 5 times the prices you will pay now
And last but not least: connect with like-minded experts while having a drink, and spend time in one of the most creative cities in Spain: Barcelona

We offer a two-day pass to attend both days as well as one-day tickets. To get the most out of the event we advise you to join us on both days because the keynotes, case studies and masterclasses are related to each other
Tickets and passes include:

Free lunch (lunch break)
Free coffee (coffee break)
Free networking drinks
Free wifi

More information?
You can find more information about the event, the program and the ticketing terms and conditions on NOTE: Tickets will not be refunded after purchase but can be transferred to a third party until one week prior to the official start of the event.

SERVICE DESIGN DAYS 2018

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